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Planning and control decisions, Internet company. PostNews.com offers its subscribers several services, such as an annotated TV guide and local-area information on weather, restaurants,

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Planning and control decisions, Internet company. PostNews.com offers its subscribers several services, such as an annotated TV guide and local-area information on weather, restaurants, and movie theaters. Its main revenue sources are fees for banner advertisements and fees from subscribers. Recent data are as follows: Month/Year Actual Number of Monthly Fee per Advertising Revenues Subscribers Subscriber June 2015 $415,972 29,745 $15.50 December 2015 867,246 55,223 20.50 June 2016 892,134 59,641 20.50 December 2016 1,517,950 87,674 20.50 June 2017 2,976,538 147,921 20.50 The following decisions were made from June through October 2017: a. June 2017: Raised subscription fee to $25.50 per month from July 2017 onward. The budgeted number of subscribers for this monthly fee is shown in the following table. b. June 2017: Informed existing subscribers that from July onward, monthly fee would be $25.50. c. July 2017: Offered e-mail service to subscribers and upgraded other online services. d. October 2017: Dismissed the vice president of marketing after significant slowdown in subscribers and subscription revenues, based on July through September 2017 data in the following table. e. October 2017: Reduced subscription fee to $22.50 per month from November 2017 onward. Results for July-September 2017 are as follows: Month/Year Budgeted Number of Subscribers Actual Number of Subscribers Monthly Fee per Subscriber July 2017 145,000 129,250 $25.50 August 2017 155,000 142,726 25.50 September 2017 165,000 145,643 25.50 Required: 1. Classify each of the decisions (a-e) as a planning or a control decision. 2. Give two examples of other planning decisions and two examples of other control decisions that may be made at PostNews.com.

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