Planning Gurus, an events planning company, decides to actively monitor social media interactions in order to discover what new and trending events are developing in the business seminar marketplace. They monitor Facebook, blogs, media outlets, Twitter, etc. and discover there are a handful of women who are top executives, celebrities, authors, and entrepreneurs generating quite a buzz around women's success seminars, in particular the Emerging Women conference in San Francisco. What has Planning Gurus discovered by conducting the social listening research? Which seminars and events are not being discussed. What topics are being discussed through private activities. Who is shaping and influencing others, Planning Gurus, an events planning company, decides to actively monitor social media interactions in order to discover what new and trending events are developing in the business seminar marketplace. They monitor Facebook, blogs, media outlets, Twitter, etc. and discover there are a handful of women who are top executives, celebrities, authors, and entrepreneurs generating quite a buzz around women's success seminars, in particular the Emerging Women conference in San Francisco. What has Planning Gurus discovered by conducting the social listening research? Which seminars and events are not being discussed. What topics are being discussed through private activities. Who is shaping and influencing others