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Planning Real Estate Office CSR Event Customer complaints are up 25% in the last 12-month period Data collected from surveys, tickets tracked through Customer Support

  1. Planning Real Estate Office CSR Event
    • Customer complaints are up 25% in the last 12-month period
    • Data collected from surveys, tickets tracked through Customer Support (email, letter, and phone complaints)
    • Issues from customer perspective include poor initial service, wrong orders sent out, poor follow-up on complaints
    • Staff report issues as not enough staff, overloaded, improper training, no support, poor outlines of expectations of them and the customers
    • Losing customers, and spending a lot of money on sending out credits, free gifts etc. to make customers happy, high staff turnover, low morale
    • Corporate event for CSR and clients
    • Specify who tasks this - who advocated there is a problem? Why? (customers are complaining, losing customers etc., complaints are up)
    • This will be a training seminar for the reps
    • Will have breakout sessions with reps from client companies to specify what issues are and to brainstorm resolutions
    • Will need to bring in trainers, guests speakers - how much will they cost? Will need gifts for them.
    • Will need to provide materials
    • Will need to feed everyone - all day event? What will you order? From where? Cost analysis on different companies/costs
    • Clean up after event - will you need to have someone come in or will it be covered in cost of facility rental?
    • Will need to coordinate facility - on site? Off site?
    • Any transportation expenses for trainer/speaker
    • List your expense and justify each one, estimate of cost
    • Goal: to improve the customer relationship between staff and customers
    • A 25% decrease in complaints in a 3-month period and stability in the CSR Dept.
    • How you will track the success of the training after training?
    • What future goals do you want to see with reference to complaint reduction - such as on-going customer service rep training (e.g. every month/quarter/semi-annually/annually)
    • Internal morale strategies - low/no cost - to keep morale up - such as certificates for best results over a week/month/quarter

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Tasks and Advocates 1 Identifying the Problem The customer complaints data was likely analyzed by the Customer Support Manager or a designated team re... blur-text-image

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