Plato Jules is a professional photographer who is ready for something new in photography beyond yearbook school pictures. Plato decides to start his own company and after talking with Defnia Smith, Plato's colleague from the yearbook school picture company, Plato created the idea of a new digital camera and data-storage system, which he gave the moniker UnfoneCam. He designed a unique typeface and logo for all packaging, labeling, and marketing efforts. Plato wrote a manual for the camera, and has created YouTube video tutorials demonstrating how to use UnfoneCam. While Plato is planning his next entrepreneurial step, Defnia creates her own online videos, marketing plans and customer lists that UnfoneCam could benefit from financially. Defnia tells Plato she will sell him the plans and lists if Plato makes her partner of his company. Plato comes to you, as friend, as shares his concerns of keeping all the material the camera to the customer lists within his control and not share with others who might leak the information to competitors. Identify the various types of intellectual property that Mr. Jules owns in this scenario, and how each could be protected