Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

PLEASE 1) PROVIDE AN INDEPTH ANALYSIS OF THE RESULTS FOR EACH QUESTION AND, 2) PROVIDE INSIGHT AND/OR RECOMMENDATIONS TO THE MARKETING MANAGER FOR EACH RESULT.

PLEASE 1) PROVIDE AN INDEPTH ANALYSIS OF THE RESULTS FOR EACH QUESTION AND, 2) PROVIDE INSIGHT AND/OR RECOMMENDATIONS TO THE MARKETING MANAGER FOR EACH RESULT.

As a marketing manager, you are tasked with selecting a website to place your advertisement. The following sampled data shows the number of user visits per month over the last 3 three years:

Website 1:

10357, 10537, 10767, 10561, 10544, 10581, 10602, 10665, 10335, 10419, 10737, 10410, 10485, 10601, 10458, 10472, 10435, 10375, 10436, 10510, 10345, 10559, 10520, 10425, 10351, 10465, 10491, 10671, 10366, 10440, 10618, 10606, 10406, 10538, 10449, 10462

Website 2:

11067, 11029, 10888, 10789, 10914, 10663, 10787, 11140, 11042, 11074, 10868, 10853, 10900, 11088, 10991, 10928, 10959, 11126, 11033, 11114, 11150, 11155, 11027, 10900, 11015, 11123, 10953, 11181, 10855, 10731, 10971, 10770, 11070, 11122, 11018, 10903

Since the behavior of internet users can be considered a natural process, consider the number of views to follow normal distribution. In addition, please assume no autocorrelation or time-series nature of the data.

Based on the data above, provide the answers to the following questions:

  1. What is the average and standard deviation of viewership of each website?
  2. Is viewership different between these two websites? If yes, why, and which website provides more views?
  3. Suppose that your manager requires at least 12000 views per month. What is the probability of 12000 views happening on each website?
  4. Which website provides more consistent view? How would you measure it?
  5. If your company definitely needs at least 12000 views, what would be your recommended course of actions?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Linear Algebra with Applications

Authors: Steven J. Leon

7th edition

131857851, 978-0131857858

More Books

Students also viewed these Mathematics questions

Question

Explain why it is not wise to accept a null hypothesis.

Answered: 1 week ago

Question

=+Explain how you dealt with the outlier, and why.

Answered: 1 week ago