Question
PLEASE 1) PROVIDE AN INDEPTH ANALYSIS OF THE RESULTS FOR EACH QUESTION AND, 2) PROVIDE INSIGHT AND/OR RECOMMENDATIONS TO THE MARKETING MANAGER FOR EACH RESULT.
PLEASE 1) PROVIDE AN INDEPTH ANALYSIS OF THE RESULTS FOR EACH QUESTION AND, 2) PROVIDE INSIGHT AND/OR RECOMMENDATIONS TO THE MARKETING MANAGER FOR EACH RESULT.
As a marketing manager, you are tasked with selecting a website to place your advertisement. The following sampled data shows the number of user visits per month over the last 3 three years:
Website 1:
10357, 10537, 10767, 10561, 10544, 10581, 10602, 10665, 10335, 10419, 10737, 10410, 10485, 10601, 10458, 10472, 10435, 10375, 10436, 10510, 10345, 10559, 10520, 10425, 10351, 10465, 10491, 10671, 10366, 10440, 10618, 10606, 10406, 10538, 10449, 10462
Website 2:
11067, 11029, 10888, 10789, 10914, 10663, 10787, 11140, 11042, 11074, 10868, 10853, 10900, 11088, 10991, 10928, 10959, 11126, 11033, 11114, 11150, 11155, 11027, 10900, 11015, 11123, 10953, 11181, 10855, 10731, 10971, 10770, 11070, 11122, 11018, 10903
Since the behavior of internet users can be considered a natural process, consider the number of views to follow normal distribution. In addition, please assume no autocorrelation or time-series nature of the data.
Based on the data above, provide the answers to the following questions:
- What is the average and standard deviation of viewership of each website?
- Is viewership different between these two websites? If yes, why, and which website provides more views?
- Suppose that your manager requires at least 12000 views per month. What is the probability of 12000 views happening on each website?
- Which website provides more consistent view? How would you measure it?
- If your company definitely needs at least 12000 views, what would be your recommended course of actions?
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