please add more data to these points. this is a nutritionist company who is starting meal production for coustmers

8. Marketing mix

a. Product/service -

The main objective is to offer a mix of a service (nutritionist) with the product (meal prep delivered to the customer).

This will differ from the competitors since no businesses currently offer the same personalized meal prep approach.

Each meal prep will be delivered fresh to the customer's doorstep inside a recyclable container with the brand and label attached.

The project's first phase will consist of a co-op with an actual meal prep company. This will provide a time and cost-saving solution that will allow the delivery of the product without additional employees. Since the meal prep company will already provide deliveries, Little Spuds Nutrition would only have to collaborate with the other company by sending them the specific meal preparations per customer.

b. Price-

The pricing strategy will be sales-oriented since the main goal is to have a higher customer acquisition. Even though the pricing strategy is driven mainly by the desire to maximize profits, having a higher reach will benefit the company in the long term.

There will not be a universal meal prep price since the diet varies depending on the client, but Little Spuds Nutrition will have a 20% retail markup price over the price offered by the cooperating company.

c. Place-

Little Spuds Nutrition will collaborate with a specialized company to distribute the meal prep. This collaboration will allow Little Spuds Nutrition to offer the service in little to no time since there would be no need to buy the necessary assets or hire additional personnel to produce the meal prep. Additionally, since the specialized company already offers deliveries, Little Spuds Nutrition could use this distribution channel to send the product directly to the customer. The cost of production, distribution, and overhead will be up to the meal prep company. According to that price, Little Spuds will charge a 20% markup rate which will be the price directly charged to the customer.

Little Spuds Nutrition will be responsible for covering the marketing and after-sales expenses, allowing them complete control over the customer experience and the company's feedback.

The suggested selling price will entirely depend on each customer's diet.