Please analyze a different type of product , use sample below as an example and create it just like in that form

Assignment 2

14%

2.1

You have to create a draft of your target buyer personas infographic.

A document should consist of a plan how your infographic will look like;

Place text information (target audience and target buyer profiles overview] from your first assignment 1:

Choose keywords for your infographic from the text and create a sketch;

Select 1 or 2 fonts;

Select maximum 3 colors for the infographic:

Choose icons or other graphic elements if necessary

Assignment 2.1 Example

Product: Smart Watch

Industry Coverage:

By Product Type: Extension, Classic & Standalone Smartwatch By Applications: PA, Wellness, Medical/Health, Sports By Operating Systems: iOS, Android, Windows

Market Overview:

The global smartwatch market size was estimated to be around $10.5 billion in 2018. After an acute analysis of the smartwatch market's potential, by region, North America is reckoned to be dominating in terms of global demand by capturing nearly 35.47% share. The dominance can be attributed to several factors such as an increase in the personal disposable income among the younger tech-savvy population, increased numbers of younger and more health-conscious citizens, and advanced medical infrastructure facilities which are compatible with sensors present in smartwatches.

Smart-wearable sensors (SWS), in the form of smartwatches, are gaining a lot of attention because they equip patients with self-tracking and monitoring capabilities in real-time. Derived data can be fed into a smartphone application in order to create effective diets and workout routines for individuals. The wearable medical devices market is forecast to reach $41 billion by 2020, due to the enormous potential these devices offer for playing supportive roles in patient care. Increasing urban population, and growth in healthcare awareness along with disposable income is supporting the sale of such wearable sensors in the form of smartwatches and stroking the market with surplus demand.

Owing to these existing scenarios, personal assistance pertaining to healthcare is a major segment of the smartwatch market, expanding at a CAGR of 19.21% going through 2015.

Smartwatch Market Players Perspective:

Apple Inc., Google Inc., Garmin Ltd., Fitbit Inc., Motorola, Inc., Sony Corporation, Samsung Electronics, LG Electronics, and Huawei Technologies Co. Ltd.

Assignment 2.1

Example

Target Audience:

Age

The majority of people interested in "Smartwatch" between 25-34, and they accounted for 37.58%. And other age groups like 18-24 accounted for 27.81%. The people interested in "Smartwatch" between 35-44 accounted for 17.7%.

Gender

Women accounted for 36.4% and men accounted for 63.6%.

Relationship Status

The majority of people interested in "Smartwatch" are in a relationship of Single and they take a large proportion for about 41.9%.

Educations

The majority of people have a least College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in "Smartwatch" who work on Administrative Services have the largest audience account for 25.4%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in Philippines have the highest passion for "Smartwatch". And India and United States also have large numbers of people interested in "Smartwatch".

Assignment 2.1

Example

Target Buyer Profile 1:

Jack

Born in USA, New York city He is 35 years old. Has a girlfriend.

He is a Head of the department in local bank.

Drives a car and a bike. Jack loves to spend his free time traveling nearby states. He loves hiking and cycling. He takes care of his body and mind. So, he tries to spend time actively and outdoor.

He usually record all his sport activities and plans his meals in smart apps.

During working routine he has to keep business dresscode.

Jack has a master degree in Business Administration. But still interested in different business communication courses for improving skills of his professional level.

Annual income: 200 000 USD

Target Buyer Profile 2:

Annie

Born and lives in Phillipines. She is 27 years old. She just got married.

Her husband has heart disease and he has to control his heart rate all the time.

She works in a local courier company in Quality Control Department. She spends a lot of time driving from one office to another.

She has to be online and by phone all her working hours. She has to wear corporate uniform at work and out of office she prefer casual style.

She loves to surf on weekends.

She graduated local College

Annual income: 80 000 USD