Please answer 1, 2a, and 2B

Parti You are responsible for a brand of frozen pizza. You have four close competitors in the region, and you are interested in obtaining a better understanding of consumers' perceptions of all five frozen pizzas (Brands A, B, C, D, E) on four product attributes: nutritional content, price, freshness of ingredients, and doughy crust. You survey a large number of members of your target market segment, young moms, with the following question format: To -what degree do the following characteristics describe (insert-Brand A, B, C, D, E)? (On a scale of 1-10, where, 1 = not at all, and 10 = perfectly describes). (Attribute-insert one: high nutritional content, high price, fresh ingredients, doughy crust)'. 123456789.10 >I-H I 14HI-H A (Such that all five brands are rated on all four attributes.) The resulting data are fairly consistent among respondents, meaning that this particular target market segment is fairly homogeneous in its perceptions of frozen pizzas. Therefore, you feel comfortable averaging responses. The results of the survey, with average responses rounded to the nearest whole number, are displayed below: Attributes Brand A Brand B BrandC Brand D Brand E Nutrition Price Ingredients Crust 3- 2 1) First, you decide to look only at what you think will be the two most important attributes: Ingredients and Crust. Using these two attributes, create a perceptual map below.2) Next, you look at the full results for all four attributes: Attributes Brand A Brand B Brand C Brand D Brand E Nutrition Price 5 5 Ingredients Crust 3- 2 2A) Now that you know the results for price, should you alter your perceptual map above? In other words, does price need to somehow be included/incorporated into the perceptual map? Why or why not? If so, how would you incorporate it? Hint: does it provide information about what brands are similar/different? 2B) Now that you know the results for nutrition, should you alter your perceptual map above? In other words, does nutrition need to somehow be included/incorporated into the perceptual map? Why or why not? If so, how would you incorporate it? Hint: does it provide information about what brands are similar/different