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Please answer accurately and with all calculations: Harlow Appliance has just developed a new air fryer it believes will have broad market appeal. The company
Please answer accurately and with all calculations:
Harlow Appliance has just developed a new air fryer it believes will have broad market appeal. The company has performed marketing and cost studies that revealed the below information:
- New equipment would have to be acquired to produce the air fryer. The equipment would cost $157,500 and have a six-year useful life. After six years, it would have a salvage value of $7,500.
- Sales in units over the next six years are projected to be as follows:
YEAR | SALES IN UNITS |
1 | 4,500 |
2 | 6,000 |
3 | 7,000 |
4-6 | 10,000 |
- Production and sales of the air fryer would require working capital of $30,000 to finance accounts receivable, inventories, and day-to-day cash needs. This working capital would be released at the end of the project's life.
- The air fryer would sell for $70 each; variable costs for production, administration, and sales would be $40 per unit.
- Fixed costs for salaries, maintenance, property taxes, insurance, and straight-line depreciation on the equipment would total $100,000 per year. (Depreciation is based on cost less salvage value.)
- To gain rapid entry into the market, the company would have to advertise and the costs would be:
YEAR | ANNUAL ADVERTISING ($) |
1-2 | $135,000 |
3 | $112,500 |
4-6 | $90,000 |
- The company's required rate of return is 10%.
Requirements
Based on the above details, please complete the below requirements for a total grade of60 marks (5%).
- Compute the net cash inflow (incremental contribution margin minus incremental fixed expenses) anticipated from sale of the device for each year over the next six years. (20 marks)
- Using the data computed in (1) above and other data provided in the case,
- determine the net present value of the proposed investment rounding present value factors to three decimal places and amounts to whole dollars. (18 marks)
- Would you recommend that Harlow accept the device as a new product? Why? (2 marks)
- Assuming instead that the required rate of return is 12% rather than 10%,
- determine the net present value of the proposed investment rounding present value factors to three decimal places and amounts to whole dollars. (15 marks)
- Would you recommend that Harlow accept the device as a new product? Why? (2 marks)
- When comparing parts 2 and 3, what general observation do you notice? (1 mark)
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