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Based on where your price and reliability (MTBF) fail within that range, you will assign a "grade." For example, if the list price of your product is $28 while the aoceptabie range is $20$30, then it would fal in the top of the range and oarn a C grade. The chart below breaks down the price and relability ranges from the customer buying criteria for the Traditional segment with a corresponding grade. You will need to do a similar analysis for each segment. "Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product