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DISCUSSION QUESTIONS 1. Academic medical centers (AMCs) have in their mission statements purposes that include research, teaching, and patient care. Can you think how each component may complement and conflict with the others? 2. A competitor of your pharmaceutical company is about to launch a product that will challenge one of your very profitable medications. At a marketing strategy meeting, one colleague recommends a preemptive price reduction to maintain market share. Discuss the pros and cons of this suggestion 3. Choose a medical device, such as a home diagnostic machine, coronary artery stent, or wheelchair, and describe the industry structure using Porter's model