please answer all

IS DISCUSSION QUESTIONS 1. A hospital introduced an annual health testing service geared to executives. How can the hospital marketer identify the four PLC stages for this product line as it evolves? What would be the signs of this service entering the decline stage and what strategies can be used to resurrect it if it enters this stage? 2. Health information systems companies have earned a reputation for marketing new products that do not always perform as promised. Would you classify this perception as new product failure? Why or why not? 3. Brands can clearly indicate to their target markets that they are in a particular category. Explain three ways in which they accomplish this goal and provide examples for a business-to-consumer (B2C) health care product or service and a business-to-business (B2B) health care product or service. 4. You are working in the marketing department of a health plan that seeks to increase penetration in the Hispanic market segment. You need to decide if it would be better to market a new line under a new brand name or use the existing brand name under a line extension strategy. List the advantages and disadvantages of each strategy and present your recommendation