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P11-23 (similar to) o Net cash flows for a marketing campaign Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing has been expanding by 4% per year, Marcus has been unsuccessful in sharing this growth. To increase its sales, the firm is considering an aggressive marketing campaign that centers on regularly running ads in all relevant trade journals and exhibiting products at all major regional and national trade shows. The campaign is expected to require an annual tax-deductible expenditure of $140,000 over the next 5 years. Sales revenue, as shown in the income statement for 2018 totaled $19,300,000. If the proposed marketing campaign is not initiated, sales are expected to remain at this level in each of the next 5 years, 2019 through 2023. With the marketing campaign, sales are expected to rise to the levels shown in the table for each of the next 5 years; cost of goods sold is expected to remain at 79% of sales, general and administrative expense (exclusive of any marketing campaign outlays) is expected to remain at 8% of sales, and annual depreciation expense is expected to remain at $520,000. Assuming a 40% tax rate, find the net cash flows over the next 5 years associated with the proposed marketing campaign. The annual operating cash flow without the marketing campaign will be $. (Round to the nearest dollar.) Data Table X Data Table (Click on the icon located on the top-right corner of the data table below in order to copy its contents into a spreadsheet.) (Click on the icon located on the top-right corner of the data table below in order to copy its contents into a spreadsheet.) $19,300,000 15,247,000 $4,053,000 Marcus Tube Income Statement for the Year Ended December 31, 2018 Sales revenue Less: Cost of goods sold (79%) Gross profits Less: Operating expenses General and administrative expense (8%) Depreciation expense Total operating expense Earnings before interest and taxes Less: Taxes (40%) Net operating profit after taxes Marcus Tube Sales Forecast Year Sales revenue 2019 $19,800,000 2020 20,300,000 2021 20,800,000 2022 21,800,000 2023 22,800,000 $1,544.000 520,000 $2,064,000 $1,989,000 795,600 $1,193,400 Print Done Print Done P11-23 (similar to) o Net cash flows for a marketing campaign Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing has been expanding by 4% per year, Marcus has been unsuccessful in sharing this growth. To increase its sales, the firm is considering an aggressive marketing campaign that centers on regularly running ads in all relevant trade journals and exhibiting products at all major regional and national trade shows. The campaign is expected to require an annual tax-deductible expenditure of $140,000 over the next 5 years. Sales revenue, as shown in the income statement for 2018 totaled $19,300,000. If the proposed marketing campaign is not initiated, sales are expected to remain at this level in each of the next 5 years, 2019 through 2023. With the marketing campaign, sales are expected to rise to the levels shown in the table for each of the next 5 years; cost of goods sold is expected to remain at 79% of sales, general and administrative expense (exclusive of any marketing campaign outlays) is expected to remain at 8% of sales, and annual depreciation expense is expected to remain at $520,000. Assuming a 40% tax rate, find the net cash flows over the next 5 years associated with the proposed marketing campaign. The annual operating cash flow without the marketing campaign will be $. (Round to the nearest dollar.) Data Table X Data Table (Click on the icon located on the top-right corner of the data table below in order to copy its contents into a spreadsheet.) (Click on the icon located on the top-right corner of the data table below in order to copy its contents into a spreadsheet.) $19,300,000 15,247,000 $4,053,000 Marcus Tube Income Statement for the Year Ended December 31, 2018 Sales revenue Less: Cost of goods sold (79%) Gross profits Less: Operating expenses General and administrative expense (8%) Depreciation expense Total operating expense Earnings before interest and taxes Less: Taxes (40%) Net operating profit after taxes Marcus Tube Sales Forecast Year Sales revenue 2019 $19,800,000 2020 20,300,000 2021 20,800,000 2022 21,800,000 2023 22,800,000 $1,544.000 520,000 $2,064,000 $1,989,000 795,600 $1,193,400 Print Done Print Done
