Please answer all questions below

QUESTION 30 cocur when pamall change in demand by consumers had a big effect itinhigh the chain of boalnesses hunt hippy al of the goods and serous that prochkent jon darand Canric demand Falling don and QUESTION 31 According to Maddow's hierarchy at nerds a perten atits off in life testing that they have become the person they ware mead told. D'a peron frit wants to satily the need to get a date. Chip her leve reed 'are mer ation but noods are fulfilled the need for elect metbe tom the need safety Outhereed for shelter I met aher social poos QUESTION 32 Asnumeral factor that a dest people . buying behasduris ring onurg's todal dans Some comure's perceptionQUESTION 2 Business Plan is a written document that serves as a blueprint and guide for a proposed business project that one intends to undertake. Explain the purpose of an executive summary of a business plan. Elaborate four (4) different parties that needs to read your business plan. [Total: 10 marks]The purpose of this exercise is to discuss the situation facing a manager and help her determine how many servers to use and what the characteristics of the system will be. Endeavor Communications, a long distance provider, is reevaluating its account management department for handling customer service questions and requests. During the 6:00 pm to 10:00pm time period, past data hat calls to the account management department occur at an average rate of one call every 6.5 minutes. A study of past service times indicate that the average time to process a caller's question/request is 4.3 minutes. Like other phone systems, when a call comes in and all the servers are busy, the caller hears a message telling them to hold until the next server is available Top management at Endeavor Communications understands that the staffing decision involves the analysis of trade-offs. Increasing the number of servers will reduce the waiting times and increase the probability of immediate service at a higher cost with more idle time for the servers. Management has decided that the GOAL of the account management department is to immediately answer and service at least 90% of the incoming calls during the busiest time period of 6:00 to 10:00pm. They have asked you to determine the staffing level that will help them meet this goal. Also, they'd like you to provide your own recommendations. 1. What are the arrival and service rates in Calls per MINUTE? Use the spreadsheet to calculate these: A. (calls per minute) = (calls per minute) = 2. Since you are not required to perform the calculations in the case of multiple servers, you are provided with these results in the table that follows. You DO need to determine the information for the case of one server and RHO for 2 and 3 servers, Please fill in the chart below based on the numbers you calculate using your EXCEL FILE which can be found under LabEx Files on the course webpage. USE THREE DECIMAL PLACES IN ALL PROBABILITIES Servers 2 3 % Time Server Busy (rho) Probability of 0.503 0.515 0.333 0.341 0.110 JAWN-O 0.113 0.036 0.025 0.012 0.005 0.0003 0.001 0.00003 0.0003 In the system CUSTOMERS CUSTOMERS CUSTOMERS Number in System n(s) 0.74 0.67 Number in Line n(0) 0.08 0.01 TIME (Minutes) TIME (Minutes) TIME (Minutes) Time in System t(s) 4.83 4.36 Time in Line t() 0.53 0.06 TIME (Seconds) TIME (Seconds) TIME (Seconds) Time in System ((s) 289.7 261.5 Time in Line t() 31.7 3.5 These may be helpful----ONE SERVER FORMULAS: Pa = (1-p)p P. Vu ns= 2/(p=1) ni= p[2/ (H-X)]= phs ts = 1/ (H-1) to= p[1/ (H-X)]=ptsQUESTION 17 A/an is a universal thought or shared historical memory which is largely unconscious. O Archetype O Temperament Personality constant O Typology QUESTION 18 study involved subjects being ordered to administer strong electric shock to another subject, who was a confederate. O Solomon Asch's conformity O Milgram's obedience O Zimbardo's prison experiment O Rorshach's inkblot QUESTION 19 A personality is a related grouping of personality traits. O Type O Evaluation O Category Assessment QUESTION 20 in Freudian theory, is all the instinctual urges that humans inherit, including eros and Thanatos Old O Ego O SuperegoAshley's company makes office equipment for both personal home use and office use. Her company spends much more money on advertising in the B2C part of her business rather than the B28 part of the business. Why? A. Publicity is the most effective advertising technique in B2B markets B. B28 marketing is too expensive to use advertising OC. B2B marketing usually involves more personal selling D. B28 markets are too heterogeneous to use advertising OE. Business consumers are more critical of advertising, so it doesn't work as well QUESTION 14 When starting to plan his company's advertising campaign, Haoran first asked, "What appeal should we use?". Why is this a bad first question? A He hasn't determined his target audience O B. He hasn't determined which media he will use C. He hasn't asked which resources he has, such as actors and film equipment O D. Appeals are only used in social media marketing, not in advertising