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The purpose of this assignment is to develop learners' ability to analyse and describe the market segmentation, market targeting, and market positioning (STP) of a particular company and to make recommendations on the STP strategies for that company. REQUIREMENT Select a company in the automobile industry, preferably an automobile manufacturer such as Proton, Perodua, Toyota, BMW, etc. Analyse and describe the segmentation, targeting, and positioning (STP) strategies for a specific product of the selected company. In analysing the STP strategies of this company, observe the following: i. How does this company identify its attractive market segments? What are the bases of segmentation used? ii. What pattern(s) of target market selection does this company apply? ii. How does this company differentiate its products from competitors' products? What positioning strategies were used? Based on your findings, make recommendations on how to improve the company's current STP strategies