Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

please answer all the parts of the question within 30 minutes. make sure the answer and reasons are explained in very detailed manner with reasons.

please answer all the parts of the question within 30 minutes. make sure the answer and reasons are explained in very detailed manner with reasons. answer should not be copied from somewhere else i will give negative ratings for sure. make sure the answer is very detailed

image text in transcribed
Read the case study below and answer the questions that follow. A Deep Dive into Nestl's Supply Chain When it comes to the food and beverage market, Nestle dominates over the competition as the world's biggest company of its kind. Established in 1866 by Swiss pharmacist, Henri Nestl, the organization originally specialised in infant cereal. From these humble beginnings, Nestle grew over the years by acquiring other companies into its fold. This mammoth organisation now operates from ?0 different countries and hires almost 250,000 people worldwide. Through supply chain analysis, other businesses can team a lot from Nestle's immense success, as the Swiss company continues to expand and evolve their products. Below, is an exposition of the business's four main strengths, alongside how they have outshone expectations in these areas. 1. Profiling the Consumer To create products that appeal to consumers, Nestle believes in a strategy they call \"Brand Building the Nestle Way (BBNW)". One of BBNW's six founding principles is focused on profiling their brand's consumers. Indeed, Nestle is very engaged with their customers, specifically over online venues. The company goes far beyond market research to reach their clientele. as they strive to see who their demographic is and what makes them tick. As a company, Nestle' excels at interacting with real-life consumers on social media. For instance, their 850 Facebook pages for various brands carry a total of 210 million fans. It's an inspiring way to gather customer responses quickly and efficiently. To receive a high response level, the company posts around 1,500 new items per day across their online platforms. When it comes to supply chain analysis, having an intimate knowledge of what your customers want from your products is imperative in running a successful operation. 2. Focusing on Responsible Sourcing During the supply chain analysis of Nestle, it's immediately clear that responsible sourcing is a huge concern for the company. With 700,000 farmers working for Nestl, the Swiss company puts a strong emphasis on acting respectfully toward the many families and agricultural communities who are dependent upon them. Consequently, Nestle goes to great lengths to track their food product's origins, thus ensuring that they're compiling with ethical practices. This honourable attitude gains Nestle loyalty from both their suppliers and their consumers. 3. Acquisition for Better Product Diversity With over 2,000 unique brands and 10,000 products on the market, Nestle certainly has its fingers in a lot of pies. Much of the company's supply chain relies on acquisition, as they're consistently bringing new companies into their fold. This wave of buyouts happened after the Berlin Wall fell in 1989, opening up the European and Chinese marketsNestl's first major acquisition was Ralston Purina Company, a popular pet food maker, in 2001. They followed this purchase up with Dreyer's, Movenpick, Jenny Craig, and Gerber over the following years. Nestle' commitment to investing in other companies allows them to continuously put new, exciting products on the market. Plus, by buying former competitors, they're eliminating any threats and gaining access to these companies' suppliers in the process. 4. Transforming into a Zero-Waste Company After a media backlash in 2010 against Nestle's environmental practices, the company moved quickly to revamp its policies. Their first change was implementing a "no deforestation" policy, in response to Greenpeace's allegations over Nestl's methods for gathering palm oil. The company's current priority is to eliminate waste in their upstream supply chain. By 2020, Nestle has committed to becoming fully zero-waste-to-landfill, according to Pascal Grverath, Nestl's Head of Environmental Sustainability. Through these practices, the company is invested in improving its supply chain's efficiency. It's clear that Nestle will save itself money in the long run, since no amount of food will be waOveraII, supply chain analysis shows that Nestl's business model has a lotto offer all companies. Whether you're a fledgling start-up or a long-standing cooperation, this Swiss conglomerate displays the true importance of market research, responsible sourcing, product diversity, and going waste-free. After all, Nestle didn't reach a $247 billion net worth by accidents QUESTION FIVE The operations and supply chain strategy are a functional strategy that indicates how structural and infrastructural elements within the operations and supply chain areas will be acquired and developed to support the overall business strategy. Discuss the type of major structural and infrastructural decisions that must be addressed by an operations and supply chain strategy at Nestle

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Modern Database Management

Authors: Heikki Topi, Jeffrey A Hoffer, Ramesh Venkataraman

10th Edition

0132998440, 9780132998444

More Books

Students also viewed these General Management questions