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lLittlest'inn Due for a long time. the steel industry was seen as a static and unprofitable one in Zambia. The producers were mainlyI government owned companies which were unprofitable. The recent years has seen a turnaround. During 1990; ital'ue steel company pald K2 billion to buy a Zambian steel giant owned by the Government called hidola steel creating the Zambia's largesl steel company. The following yearr a local company IAMA bought a steel company BEFP which was owned by the government for K2 billion. These high prices indicate considErahle confidence In the prospect of a better industry structure in Eambia. In the last 21] years. two powerful groups have entered Zambian steel markets. First. after a perld of privatisation and reorganisation, a Eimbabwean private company which is the second largest steel exporter in Southern Africa and a Ehambeshi steel companyr form chines which has employed a lot youths on the Copperbelt. The other companies which have entered the Eambia market are the producers of iron ore which is the key raw material for steel produces. The two companms oontrol about 9591': of the iron are market in Africa including Iambia resulting in high prices for the commodity. Between 2min and 2010 the price of iron ore has multiplied 12 times. Because of the charges in technology taking place: most of the customers of steel have started using aluminium, plastics, ceramics and composite in many high-tech applications In place of steel. The major customers are car manufacturers like Toyota Iambia. Duly motors and Toto lemma. Others are metal packaging companies one located in tusaka and the other one In Choma. These companies are buying in large volumes and they do expect the excess to other countries which producers themselves can do because of cost implications. The steel industry in Zambia has traditionally been very fragmented: in coco. the Zambia's top 5 producers accounted for only sets of production. Companies like Kafue steel and [hambeshi steel responded by buying up small local companies. By mm, the top 5 producers accounted for 2115i. of the country's production Kafue steel along accounted for 1095 from 15% In the previous year to: Ftp lily Porters live forces to this case and comment on the attractiveness of the steel industry In Zambia. 1H marks {bi In recent years; which of the ve forces has become more positive for steel producer and which ones have become less?I 5 marks (:1 The market share for itafue seems to be declining. what strategic direction should the company take? 21] marks Total 20 marks