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QUESTION ONE [50] Case study on Deere & Company Deere & Company (brand name John Deere] is well known for the manufacture and supply of machinery used in agriculture, construction, and forestry, as well as diesel engines and lawn care equipment. In 2014, Deere & Company was listed 80th in the Fortune 500 America's ranking and in 2013 was 30Tth in the Fortune Global 500 ranking. Deere and company has a complex product range, which includes a mix of heavy machinery forthe consumer market and industrial equipment which is made to order. Retail activity is extremely seasonal, with the majority of sales made between March and July. The company was replenishing dealers inventory on a weekly basis, by direct shipment and cross-docking operations, from source warehouses located near Deere 8: Company's manufacturing facilities. This operation was proving too costly and too slow, so the company embarked on an initiative to achieve a 10% supply chain cost reduction over a fouryear period. Source:https://www.logisticsbureau.com/3-mini-case- studiessuccessful-supply-chain-costreduction-and- management,\" 1.1 Provide a discussion on the challenges that Deere & Company could face within their supply chain. (10} 1.2 Outline the measures Deere & Company can implement in order to ensure customer satisfaction. [10) 1.3 Explain the significance of a strategy on Deere & Company operations. {5) 14 Discuss Deere & Company's competitive advantage [10) 1.5 "The company was replenishing dealers inventory on a weekly basis, by direct shipment and crossdocking". Explain the concept of cross docking and state its impact on supply chain operations. (10) 1.6 Outline the importance of information management on Deere & Company's supply chain. [5]