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It's tourism 2. There are two major target markets for meetings. Compare and contrast these two different markets in multiple ways. 3. Incentive travel has become a growing area of sales in the travel industry. Explain the concept of incentive travel. Why has this area grown? Discuss how this subindustry operates. Who are the various customers involved? Describe the characteristics of customers for which this type of incentive works well. 4. A code of ethics plays an important role in any business, but it plays a very important role in the tourism sector. Summarize your feelings with regard to ethical behaviours in this sector by addressing these points: a) What is a code of ethics? b) What makes ethics so important to tourism? c) In your opinion, are customers always right? Justify your answer using two examples. d) You are opening your own hotel/restaurant. Summarize briefly the top three standards you would set in place to ensure your customers and staff are fairly treated