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1. In marketing research, a subset or portion of a population is referred to as a A. fraction B. target audience C. sample Hint: This portion of a population is studied because studying the whole population would be either prohibitively expensive or logistically impossible. 2 In marketing research, instead of talking to each of your customers, you talk to a group that is of them. A. symbolic B. representative C. distinctive D. typical 3. Which of the following is NOT a consideration when determining a sampling procedure? A. What is the sampling frame? B. What is the desired sample size? C. What is the management problem? D. What is management's budget? 4. In a survey of 2,500 Netflix subscribers across Canada, the Netflix subscribers are the A. sub-group B. sampling frame C. population D. sample 5. To get feedback on after-school programs, a district school board interviewed parents at one of its schools. This data-collection approach is called A. non-probability sampling B. surveying C. probability sampling D. representative sampling 6. A document that a marketer issues publicly to find the right marketing research service provider is called a A. request for research B. request for information C. request for quote D. request for proposal 7. Which of the following is NOT an example of a limitation or constraint that an MRP might identify in the research design? A. tight research timelines due to management's deadlines B. technology issues such as limited broadband connection C. using an uncommon research methodology D. having easy-to-reach participants 8. To an MRP, a chart that shows monthly sales for a specific product is an example of A. background information B. oversharing of information C. helpful information Hint: Think as an MRP. What would they call this kind of information when designing research? 9. When it comes to estimating timing and setting deadlines for a research project, which of the following is the marketer NOT expected to consider? A. An MRP may have other projects on the go. B. Internal approvals often take time to come through. C. An MRP may be taking a vacation during the project. D. Data collection may take longer than expected