please answer all three questions

13. Once a number of relevantly different Market Segments have been properly identified, the fimm mu - Develop communication plans for each segment and start product distribution as promptly as possible to gain marketing opportunities in all the segments it has identified Evaluate the business value each segment offers to the firm and the firm's capabilities of complying with the segment's requirements Develop a Marketing Plan for each possible segment to address 100% of the market's needs d. Choose only one of them according to the segment's size (largest sales potential) To grow from an 18.5% to a 20% Market Share in one year is: A Firms's mission b. A Communications objective C. A Product strategy A Marketing objective 15. Brand Market Share expressed in percentage should be calculated: Dividing one brand's sales in a specific market by the total sales developed in that market b. Dividing the number of households owning our brand by the total number of households c. Dividing the market's disposable income by the population number of the market d. Only when we want to modify our position in the market