Please answer any three of the following questions completely. 1) What are the differences between a multichannel, cross-channel, and omni channel retailer? Provide an example of each. 2) Choose a retailer from which you have purchased through multiple channels. Is it a multichannel, cross-channel, or omni-channel retailer? Justify your answer 3) Considering the steps in the consumer buying process (Extabit 4-1) describe how you and your family) used this process to select your college or university. How many schools did you consider? How much time did you invest in this purchase decision? When you were deciding on which college to attend, what objective and subjective criteria did you use in the alternative evaluation portion of the consumer buying process? 4) A family owned used bookstore across the street from a major university campus wants to identify the various segments in its market. What approaches might the store owner use to segment this market? List two potential market segments based on this segmentation approach. Then contrast the retail mix that would be most appropriate for the two potential target segments