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D Question 28 2.5 pts If a company looked at its customer database, which of the following potentially represents a customer's "lifetime"? The shortest amount of time a customer stayed with the company. The average amount of time a customer stayed with the company. The average remaining lifespan of a customer. The longest amount of time a customer stayed with the company. HOLDCO span of a customer. The longest amount of time a customer stayed with the company. Question 29 2.5 pts Which of the following correctly represents customer lifetime value? The amount of money potentially spent by a Domino's customer over the length of a typical customer-company relationship The amount of money potentially spent by a Domino's customer over the customer's entire life. ) The amount of money potentially spent by a Domino's customer in a year Quiz Exam 1 + com/courses/1425249/quizzes/3507328/take Question JU 2.5 pts Which of the following is TRUE of marketing ROI? Marketing ROI ignores customer-centered measures of marketing impact, such as customer acquisition and retention. Marketing ROI uses only those marketing factors that can be measured in dollars. Marketing ROI is easier to calculate than financial ROS . Marketing ROI measures the profits generated by investments in marketing activities. Marketing ROI cannot be assessed in terms of standard marketing performance measures, such as brand awareness, sales, or market share. Quiz. Exam 1 + v om/courses/1425249/quizzes/3507328/take D Question 31 2.5 pts Connor attends a university in Minnesota and winter is approaching. To keep warm, he must purchase a coat. While he prefers a Burberry quilted coat, he cannot afford to pay the $1,000 price. Which of the following statements accurately describes Connor's situation? ) There is no demand, since Connor does not want a coat. There is no demand, since Connor cannot afford the coat he wants. Connor both wants and demands a Burberry. ) Connor both needs and demands a Burberry