Question
Please answer each of the following questions as completely as possible while watching the video. Your responses will be collected at the end of the
Please answer each of the following questions as completely as possible while watching the video. Your responses will be collected at the end of the class period.
What basis of pricing is Disney planning to adopt? Why?
Based on the commercial, what do you think is Disney's pricing objective for adopting surge-based pricing?
What type of pricing strategy do you think Disney will adopt if it embraces surge pricing?
https://www.youtube.com/watch?v=sq_FkPOQtis
Video Source: "Disney considers surge pricing?," YouTube, October 6, 2015, https://www.youtube.com/watch?v=sq_FkPOQtis.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
