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please answer exhibit 2 B) Market Share: As a consultant, you also review the market share data provided in Exhibit 2. 5a) Which company has

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exhibit 2
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B) Market Share: As a consultant, you also review the market share data provided in Exhibit 2. 5a) Which company has the largest market share in terms of unit case volume and what percentage share does the company have? 5b) In 2022, Coca-Cola's U.S. market share amounted to 46.3 percent. Is that higher or lower than what is indicated in the case study? 5c) In 2022, PepsiCo's U.S. market share in carbonated soft drinks was 24.3 percent. Is that higher or lower than what is indicated in the case study? Exhibit 2 U.S. Soft Drink Market Share by Unit Case Volume ( %) Source: Compiled from Beverage Digot Fact Book 2001, 2005, and 2010; The Maxioll Consumer Reqort, February, 3, 1994; the Beverage Marketing Corporation, cited in Betrage World, March 1996 and March 1999. a Expected market share. One unit case is equivalent to 192oz. b Between 1985 and 1995, market share includes Coca-Cola Classic. Coca-Cola drops the name "dassic" in 2009. "For the period before 1985, Fanta sales are included under "Others," d For the years preceding 1988, De Pepper and 7UP bnand shares refer to the shares of the respective independent companies, the Dr Pepper Company and the Seven-Up Company. Then Cadbury Schweppes acquired A\&W brands in 1993, Dr Pepper/Seven-Up Cos. brands in 1995, and Royal Crown brands in 2000. In 2008, Cadbury Schweppes' beverage brands came under the control of the Dr Pepper Snapple Group

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