PLEASE ANSWER IN PARAGRAPH FORM:

1. Watch "The External Business Environment" and "The Marketing Environment | Introduction to Business" videos at the bottom of this page and explaining what you learned from them. Fully explain the external factors of the marketing environment. What is the main purpose of understanding the marketing environment?
2. Watch the "How to Market to Different Generations" and "The Impact of Generations on Marketing Strategies" videos at the bottom of this page and explaining what you learned from them. Fully explain the characteristics of the five main generations that marketers identify and study. Why should marketers better understand the characteristics of these different generations?
3. Watch the "Developing a Global Vision" and "Episode 80: International Business: Expanding into Global Markets" videos at the bottom of this page and explaining what you learned from them. Fully explain each of the five methods of entering global markets. Which method is least risky and which is most risky? Explain.
4. Rubbermaid, the U.S. manufacturer of kitchen products and other household items, is considering moving to global marketing standardization. What are the pros and cons of this strategy?
5. What are the major barriers to international trade? Explain how government policies may be used to either restrict or stimulate global marketing.
6. Describe at least three situations where an American company entering foreign markets might want to keep the product the same but alter the promotion. Also, give three examples where the product must be altered. https://youtu.be/yPV3JYjQLPg https://youtu.be/6lwMhwJ1qP8 https://youtu.be/jA3Pb4L_QVk https://youtu.be/i9Zu_xt1rZk https://youtu.be/2cjz5xMWmxY https://youtu.be/cHBywgrz0kU https://youtu.be/H8_W8tAEsfQ https://youtu.be/_-0msf4LRG0 https://youtu.be/BV-mghLRHbg