Please answer ONE of the following three questions: (a) How would you define capabilities? What are the four criteria for determining whether a firm's capabilities are core competencies? Please list and briefly describe. (b) Identify and briefly describe the steps in analyzing the external environment. How do companies utilize such analysis to respond to external challenges? (Reference any one of the case studies to answer the second part of this option.) (c) Why is it important for firms to conduct competitor analysis? What three factors drive competitive behavior in a market? Identify and describe each factor.

YOU ONLY NEED ANSWER A OR B OR C.

THANK YOU!