Please answer questions 1-6. You will address #6 in a memo to Cat & Joe. #1-5 should either be addressed in the memo or included as attachments to the memo.

Thanks

Cat & Joe's Pig Rig: Should We Stay or Should We Go? Tony Bell Thompson Rivers University Andrew Fergus Thompson Rivers University INTRODUCTION business was good in Kamloops, and if they did the Bullarama event, they would forgo one day's revenues in When the invitation arrived, Joc Thompson and Cathy (Cat)their home market. The couple couldn't be sure of what to Obertowitch were not sure what to do. The event looked promising, but the last time they agreed to attend a similar special event, they had barely broke even. They had left the CAT AND JOE event reminding themselves, "We don't need to say 'yes' to every opportunity. do until they fully analyzed the opportunity. Cat and Joe came from the neighbouring towns of Smithers and Houston in northern British Columbia. They knew each Joe and Cat were an engaged couple who had been other growing up but never connected beyond the level of running their food truck, Cat &Joe's Pig Rig, for several months. Their truck specialized in pulled pork and southernacuantances. Cat recalled their relationship as teens: "I was style barbecue. "Slow and low" was the cooking philosophy of the food truck, which was based in Kamloops, British Columbia, Canada, a city of 100,000, Bsiness had been brisk, the truck was outperforming projections, and their customer base was growing. They had also supplemented their day-to-day business by attending local events and doingas that ofa "gypsy nurse working for a wide variety of catering jobs interested in Joe, and Joe was interested in hockey." The two lost touch, married other people, and started their own families. Cat had one daughter and two sons, while Joe had two sons of his own Cat went to school for nursing and referred to her career organizations, Her most recent jobs included a role at a pregnancy outreach center and an instructional post in the nursing program at the local university in Kamloops. Joe's career had been more stable. After a short time as a cook in a restaurant, he found a permanent career behind the wheel of a logging truck, first in northern British Columbia then moving to the city of Merritt, 100 kilometers south of Kamloops The couple had just received a request to bring their truck to an event called "Bullarama"-a rodeo held in the nearby town of Barricre, located 70 kilometers north of Kamloops (Exhibit 1). Bullarama looked great on paper: the promoters noted that 700 attendees were expected, Cat & Joe's Pig Rig would be the only food option, and rodeo fans would be a great market for the company's southern style barbecue. Tempering their enthusiasm for the event were a few mitigating factors: (1) event promoters tended to be optimistic with promises and projections, (2) the 70-kilometer drive to Barriere added a number of costs that may be significant, and (3) perhaps most importantly, Cat and Joe's marriages dissolved. Eventually, the newly single acquaintances reconnected on Faccbook when the social media site suggested that they might know each other The two began dating, and on one of their earliest dates, Joc cooked for Cat. On that night, Joe's pulled pork sandwich proved to be his way into Cat's heart. She was surprised to IMA EDUCATIONAL CASE JOURNAL L 7, NO. 3, ART. 3, SEPTEMBER 201 VOL. 7, NO. 3, ART. 3, SEPTEMBER 2014