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Please answer the above attached question. (b) What should be the key focus area of an e-commerce website (see the image below): aggregate level bounce

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Please answer the above attached question.

(b) What should be the key focus area of an e-commerce website (see the image below): aggregate level bounce rate (website bounce rate) (45.15%) vs individual bounce rate (webpage level bounce like 50.69%, 28.75% etc.) (last column of the image)? Suggest strategies to reduce the bouncing rate at both levels. (3 marks) Foto Secondary dimension - Sort Type: Default Page Page Views Unique Page Views a advi Avg. Time on Bounce Rate Page Entrances 00:00:43 15,509 45.15% Avg for View Avg for View 00:00:43 (0,00% 100.000 (15,509) 45.15% (0.00%) 00:01:20 8,090 (2:10) 50.69% 84,429 49,908 of Total: 100,000 of Total (84420) 100,008 (49,908) 11,636 (13.70) 9,559 (1945) of Total 5,988 07.09) 1,102 (2211 00:00:18 40 (020) 28.57% 5,827 (6.909) 1,851 (71) 345 2.22%) 30.43 1. /home 2 google+redesign/apparel/mens/quo Ickview 3. /basket.html 4. /store.html 5. /googletredesign/apparel/mens 6. /store.html/quickview 00:00:39 00:00:41 4,320 (5.120) 3,052 (6.128) 265 (171) 35.69% 3,594 (426) 2,296 (4.600) 00:00:53 613 (395 25.518 3,256 (3.864) 663 (1.339) 00:00:17 5 (0031) 0.00% (b) What should be the key focus area of an e-commerce website (see the image below): aggregate level bounce rate (website bounce rate) (45.15%) vs individual bounce rate (webpage level bounce like 50.69%, 28.75% etc.) (last column of the image)? Suggest strategies to reduce the bouncing rate at both levels. (3 marks) Foto Secondary dimension - Sort Type: Default Page Page Views Unique Page Views a advi Avg. Time on Bounce Rate Page Entrances 00:00:43 15,509 45.15% Avg for View Avg for View 00:00:43 (0,00% 100.000 (15,509) 45.15% (0.00%) 00:01:20 8,090 (2:10) 50.69% 84,429 49,908 of Total: 100,000 of Total (84420) 100,008 (49,908) 11,636 (13.70) 9,559 (1945) of Total 5,988 07.09) 1,102 (2211 00:00:18 40 (020) 28.57% 5,827 (6.909) 1,851 (71) 345 2.22%) 30.43 1. /home 2 google+redesign/apparel/mens/quo Ickview 3. /basket.html 4. /store.html 5. /googletredesign/apparel/mens 6. /store.html/quickview 00:00:39 00:00:41 4,320 (5.120) 3,052 (6.128) 265 (171) 35.69% 3,594 (426) 2,296 (4.600) 00:00:53 613 (395 25.518 3,256 (3.864) 663 (1.339) 00:00:17 5 (0031) 0.00%

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