Please answer the Brand X question with the help of data given above.

DATA EXERCISE Brand [x] has tasked you with looking at various KPIs for their recent campaign. Below are the results for the campaign. Amount Spent (USD) CPM Impressions Clicks Click-Through Rate $2,783 $1.55 Campaign Total 1,801,348 26,048 1.45% Gender Amount Spent (USD CPM Impressions Clicks Click-Through Rate Male $1,751.88 $1.54 1,137,584.42 15,319 1.35% Female $1,006.27 $1.55 648,950 10,493 1.62% Unknown $24.85 $1.54 16,124 232 1.44% Age Amount Spent (USD CPM Impressions Clicks Click-Through Rate 13-17 $0.00 N/A 4 0 N/A 18-24 $1,828.00 $1.55 1,181,880 16,664 1.41% 25-34 $906.89 $1.54 588,013 8,924 1.52% 35-44 48.12 $1.53 31,450 417 1.33% . Brand [XBelongs to What Industry? Based on the data in the DATA Above, and using your critical thinking skills, select a brand or service of your choice to represent Brand [X]be as creative as you want, and come up with a case for which industry you think Brand [X] belongs to, and why. Prompt: present a detailed overview of the data and why you chose Brand X]. Identify the industry you think Brand [X] fits within. Based on the data trends in the assessment/data exercise above, what is the target audience? Be sure to include: Gender/Age Diversity Location (i.e. site, income) Consumer behavior (i.e. lifestyle/interests, affinities) On which digital platform(s) do you think this brand should be advertised, and why? Please select one from the following and briefly explain why: Paid Social (i.e. Facebook, Instagram, Twitter, Pinterest) Paid Search (i.e. Google, Bing, Yahoo)