please answer the following question, please make sure it is 200 words!

this is marketing

Discussion: Many advertising writers complain that research data inhibit the production of "creative" advertising in that it imposes restrictions on their creative work; to meet research- based directives, they might not be able to win a creative award. Why are they right or wrong? What should a copywriter who makes such complaints be told, or rather, what short to- the-point answer would they probably be told? - If your answer is less than 200 words, you will have points deducted