Question
Please answer the following questions based on the company of Sony Inc. Q1. Explain the selected pricing strategy (penetration, skimming, competitor-based, etc.). (Ch.11) Q2. Discuss
Please answer the following questions based on the company of Sony Inc.
Q1. Explain the selected pricing strategy (penetration, skimming, competitor-based, etc.). (Ch.11) Q2. Discuss various pricing tactics (product line pricing, captive pricing, price bundling, etc.) that have or would prove effective in stimulating sales. (Ch.11) Q3. Explain the channels of distribution (manufacturer to retailer to consumer, etc.) used to distribute the product/service. (Ch.12) Q4. Discuss the distribution strategy (intensive, selective, exclusive) relevant to the product/service. (Ch. 12) Q5. Explain the firms use of e-channels, e-retailing, or other non-traditional methods of distribution. (Ch.12)
Please eplain thoroughly with examples. Will upvote instantly!
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