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Please answer the following questions. Please see attachment for reference. Thank you in advance. Analyze the current genetic strategy for Sketchers using the Five Tests

Please answer the following questions. Please see attachment for reference. Thank you in advance.

Analyze the current genetic strategy for Sketchers using the Five Tests of a Good Corporate Strategy.

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\"Five Tests of a Good Corporate Strategy_(Tool #3 **) 1. A Unique Value Proposition Compared to Other Organizations A distinctive mix of products or services to a dened set of customers. The company's strategy must enable it to deliver a different value proposition, or set of benets, from those offered by competitors. You want to answer the question: What value do they bring to the customer? 2. A Different, Tailored Value Chain To establish a sustainable competitive advantage, a company must perform different activities or processes than rivals or perform similar activities or processes in different ways. You want to answer the question: What Does a company do to add additional features or services to add value? 3. Clear Trade-Offs A sustainable strategy must involve \"trade-offs.\" The company must forgo some product features, services, or activities in order to be unique. You want to answer the questions: what does a company choose to do or not do compared to competitors? 4. Activities that Fit Together & Reinforce Each Other An effective strategy involves fit across different activities in the value chain, so that the company's activities are mutually reinforcing. The way a company's product is designed, for example, can reinforce the efficiency of how it provides after sale service. You want to answer the question: What other activities tie to other activities that lead to synergy or help each other? 5. Continuity over time A sound strategy involves continuity of direction. A clear strategy makes change more rapid and effective. You want to answer the question: What does the company have or do that allows it to continue its success

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