Question
please answer the following questions: use the following words to complete the sentences franchises, ritz carlton, best western international, business persons, management contracts, churning, nonguest
please answer the following questions:
use the following words to complete the sentences
franchises, ritz carlton, best western international, business persons, management contracts, churning, nonguest buyers
a) intermediaries, not guests...............................
b) price is less important to these travelers...........................
c) rapid buying and sellling..................
d) an agreement betwwen a hotel owner and a management company whereby the management company operates the hotel within the conditions set down by the contract...................
e) the oldest, largest, and the best known of the brand affiliated groups.
2) write true or false for the following
a) under tye franchise contract, franchises (hotel owners) can mage their own properties or hire a management company to do the job.
b) condominiumsm and timeshares are exactly the same thing but marketed under different names.
c) spas are widely available, but not profitable, hotels offer them merely as an amenity part of the amenity creep that competition has forced on mamny hotels.
d) incentive companies are nonguest buyers who place themselves between the destanation resort and the company that uses the incentive to increase sales (or productivity)
e) brand equity is the inherent value that the shoppers recognition gives to the brand. there is equity (value) in the brand if that recognition carries a positive image.
f) hiliton has launched a new brand, waldorf astoria, named after the famed new york city hotel landmark, which hiliton owns.
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