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please answer the following. this is about advertising. please follow the numbering Recents When a brand has strong, favorable, and IMC requires that all of

please answer the following. this is about advertising. please follow the numbering

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Recents When a brand has strong, favorable, and IMC requires that all of a brand's Products that are high in quality and unique associations in consumers' minds, communication media represent good value potentially possess this is an example of a. seek long-term objectives C high a. brand dimensions b. reach the same audience a. brand recognition b. brand associations c. deliver consistent messages b, brand personality . c. brand equity d. utilise in-store displays c. brand availability @d. brand personality . d. brand equity Clear my choice Clear my choice Previous page Next page Flag question Flag question Flag question 13 74 According to the brand awareness Using different forms of marketing The practice of promoting the interests pyramid, consumers begin by being communications, communications' basic a company and its brands by associating objective is to with a specific event is known as a. skeptical of the brand . b. unaware of the brand a. facilitate the successful introduction a. sales promotion of new brands c. not sure of the brand b. point-of-purchase communications b. improve corporate relations with d. aware of the brand special interest groups . c. sponsorship marketing C.create good publicity d. trade show Clear my choice D.increase customer loyalty Clear my choice Flag question Flag question Flag question The TOMA model represents Making brand-level marketing IMC communications decisions include making a. top model appreciation a. has the main objective of increasing . b. top-of-mind awareness a. short-term decisions and long-term brand awareness decisions c. too many advertisements b. starts with identifying the major b. fundamental decisions and competitors d. towards money allocation implementation decisions c. strives to achieve synergy c. evaluation decisions and financial Clear my choice decisions @d. is limited to the use of mass media d. fundamental decisions and subsequent decisions Previous page Next page Previous page Next page

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