Question
Please answer the question on Case Analysis 3 (Chapter 16) . Show your work! Please note , there is no extra data needed beyond whats
Please answer the question on Case Analysis 3 (Chapter 16). Show your work! Please note, there is no extra data needed beyond whats included in the question and in the case description.
- Use the test results in Table 16-4 "Weekly Unit Sales of Betty Spaghetty in Test and Control Cities" on page 199 (maybe a different page on your e-book) to forecast sales in units for Betty Spaghetty's Color Crazy for the remaining of the test year, with vs. without advertising. (5 points)
TABLE 16-4 | Color Crazy test (AZ) | GO-GO Glam (AZ) | Color Crazy Control (CA) | GO-GO Glam Control (CA) |
week 1 | 30 | 56 | 1 | 12 |
week 2 | 28 | 59 | 5 | 18 |
week 3 | 51 | 51 | 7 | 36 |
week 4 | 54 | 40 | 17 | 46 |
total | 163 | 206 | 30 | 112 |
total/store/wk: 1.8. 2.2 0.3 1.2
2. Please refer to the Table 16-6 "Sales Data on Selected Products" on page 206, based on the sales data of Eiffel Tower nanoblock, what is the MROI for the Amazon Gold Box promotion experiment? (5 points) Hint: compare results from Jan-Feb 2012 to March 2012 and calculate the sales revenue lift to plug into the MROI formula.
TABLE 16-6:
Ohio Art Product | sales price | Jan-Feb 2012 | march 2012 | may 2012 | |
nanoblock eiffel tower | $19.99 | 274 | 686 | 219 | |
nanoblock taj mahal | $19.99 | 308 | 163 | 132 | |
nanoblack castle neuschwanstein | $19.99 | 244 | 184 | 146 | |
Classic EAS | $12.99 | 344 | 352 | 399 | |
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