Please answer the questions below about the Big Red Feeds farm and ranch supply store.

1) What is a realistic short-term goal (0-2 years)

2) What is a realistic long-term goal (2-5 years)

3) Adress how the strategy might change as the business grows.

***Big Red Feeds will be a farm supply and feed store located in the heart of the ranch country in Nebraska that aims to serve the surrounding community. Big Red Feeds will primarily cater to ranchers as the farming presence is not as prevalent in this area. The majority of sales of this business will come from providing our customers with a vast selection of feed options for their livestock. Currently there is only a very slim selection in the area and farmers and ranchers are forced to go up to 100 plus miles to acquire the products that they want. The other major part of Big Red Feeds business will be in the veterinary supply sales. We will be able to supply farmers and ranchers with the vaccinations and medicines to keep their animals alive and well. Big Red Feeds mission is to serve as the local ranching community as a dependable and helpful business partner and not just another feed store. We aim to provide the community with a local place that has a vast selection of all their feed and supply needs to give these ranchers the best opportunity to succeed with their operations. The main goal that Big Red Feeds is striving for is to create a relationship with each one of our customers to where we are the sole provider of all their ranching needs. Big Red Feeds will play to the geographic demographics of this area as it will provide the local farmers and ranchers a closer option to do their business and save them hundreds of miles of road time.*