Please answer the questions below:

Please summarize the different stages of global marketing management. Why is there a movement towards localization? What is localization?

Why is market segmentation considered highly important in international marketing? Did any speakers talk about this issue? What did they have to say about the issue?

What are the benefits of global marketing? Please evaluate the supposed benefits for their soundness and usefulness.

What is the rationale for planning in international marketing? What are the supposed benefits?

Please explain the relationship between objectives and foreign market opportunities. How do these concepts interact from a firm perspective?