• Please answer the questions for the case study about The Hunt Room (Case #5 p. 584-585 in textbook Marketing for Hospitality and Tourism. 7th Editionby Kotler, P., Bowen, J., Makens, J., Baloglu, S. (2016).

1.If you were the general manager, what process would you go through to determine a new

concept for The Hunt Room?

2.What information would you seek? Where would you find this information?