Please answer these 2 problems.

key part of brand success. (1) [ Select ] v is the response variable, and [ Select ] v is the [ Select ] explanatory v facebook communciations purchase intention of consumers (2) What was the population under study? [ Select ](1) [ Select ] is the response variable, and [ Select ] V is the explanatory variable. (2) What was the population under study? [ Select ] [ Select ] All facebook users in Poland All residents of Poland All Facebook usersQuestion 6 20 pts Please read the following abstract from the article titled "The effect of social media communication on consumer perception of brands". Abstract Objectives: This study examined whether facebook communications would increase the purchase intention [Pl] of consumers. Participants: We investigated 504 Facebool-c users in Poland order to observe the impact of rmcreated and usergenerated lLlGJ' social media communication on purchase intention Methods: We used a standardized oniine survey throughout Poland. To test the conceptual model, we analyzed 60 brands across three different industries: nonalcoholic beverages, clothing, and mobile network operators. When analyzing the data, we applied the stmctural equation modeling technique to both investigate the interplay of firm-created and user-generated social media communication and examine industryspecific differences. Results: The results of the empirical studies showed that usergenerated social media communication had a positive influence on purchase intention. Conclusions: The findings revealed that Focebook communications about certain brands increased consumer purchase intent, across the industries studied. These kinds of communications are a lcey part of brand success. {1] l 5'9"?\" l V is the response variable, and l 5'3"?\" l V is the explanatory variable. {2] What was the population under study? [ Select ] v