Please answer these question 1 and 5 in 1000 words with around 6 Harvard style references.

ARNING OUTCOMES BEING ASSESSED 1. Analyse how the key elements of the marketing mix contribute to an organisation's marketing strategy; 2. Compare alternative theories of consumer behaviour and contrast how they influence marketing activities; 3. Determine the practical implications of core marketing theory including marketing empirical generalisations, the Double Jeopardy and Duplication of Purchase laws; 4. Investigate marketing problems in business situations using marketing research and marketing metrics, and effectively report results to a broader audience; 5. Formulate basic marketing strategies that can be implemented to address marketing problems