Please answer these questions.

Part A: Terminology 1. Explain these THREE types of analysis. a. Vertical Analysis b. Horizontal Analysis C. Ratio Analysis 2. Describe the ratios used to assess these FIVE aspects of financial performance. a. Liquidity b. Solvency C. Efficiency d. Overall Effectiveness e. Marketing Effectiveness 3. Demonstrate your understanding of how to impact ratios (three examples) a. Give 8 ways a business might improve gross margin. b. Give 8 ways a business might improve Net Profit C. Give 8 reas company might decide to spend more than benchmark on advertising as % of sales