please answer these questjons based on the case study provided. please be quick and correct

thank you

- MID TERM CASE: CHILLY CHILES - THE FIERY FOOD BUSINESS Chilly Chiles has been heating up Canada since 1993 and the owner, Blair Horvath, is proud to have been the first Fiery Food specialty company with the largest in store and online selection of hot sauces in Canada. The business is located in Manotick, Ontario (just outside of Ottawa). Blair's store offers one of the largest fiery food product selections in the world with over 1000 items and growingl. In addition to hot sauces, they also carry many other types of packaged heat, such as BBQ sauces, marinades, pepper purees, salsas, cookbooks, candies, popcorn, nuts and dried peppers! Blair's motto is 'if you can't find what you're looking for here, just let us know and we'll try to stock it! Additionally, Blair places tremendous importance on fast, inexpensive shipping and great customer service. Their customer base stretches from St. John's, Newfoundland to Victoria, British Columbia and all points in between. They also ship internationally to such diverse places as Ireland, the United Arab Emirates and Australia Blair is very happy with the success he has seen to date, but feels that he is missing an opportunity to expand into Western Canada where the provincial economies are booming and he thinks consumers have more disposable income. Ideally, he would like to open his first store in the west in Calgary He believes his store and concept is viable in Calgary but he has a number of questions that must be answered before he invests his time and money in this endeavour. Obviously, he has a number of important decisions to make and he is not sure how to approach the Calgary market or where to find the right Information. Blair doesn't want to base his business decision only on intuition. He has learned that in the fiery food business, market research is critical and should be a key element in his expansion plan. A good friend, who lives in Calgary, suggested that you would be a good source to help him put together the first part of his Marketing Research Plan. Before he decides how to proceed, he would like to have more information on the following four different aspects: The demographic characteristics of potential customers The need for his business and products in Calgary Information about the competitors and information on how they operate. Selecting the best location for his first store in Calgary Mandate For the purpose of this case study, you will be acting as a Marketing Research Consultant. You will develop Question 24 (5 points) Listen You have decided that a survey would be the best tool to use to gather data. 1) Name the type (or method) of survey that you think would be the best to use in this situation. 2) Explain why this survey method would be a good fit with your research objectives. Be specific and include characteristics that would make it suitable for your research study. Once you have completed your Exploratory research you have decided to use a Quantitative approach. Define Quantitative research and, explain why a Quantitative approach as your research method would be an appropriate way to proceed to address your research objectives. Listen What type of exploratory research could you carry out first to learn more about the fiery food business opportunities in Calgary? Explain why you believe it would be effective (4 marks) - MID TERM CASE: CHILLY CHILES - THE FIERY FOOD BUSINESS Chilly Chiles has been heating up Canada since 1993 and the owner, Blair Horvath, is proud to have been the first Fiery Food specialty company with the largest in store and online selection of hot sauces in Canada. The business is located in Manotick, Ontario (just outside of Ottawa). Blair's store offers one of the largest fiery food product selections in the world with over 1000 items and growingl. In addition to hot sauces, they also carry many other types of packaged heat, such as BBQ sauces, marinades, pepper purees, salsas, cookbooks, candies, popcorn, nuts and dried peppers! Blair's motto is 'if you can't find what you're looking for here, just let us know and we'll try to stock it! Additionally, Blair places tremendous importance on fast, inexpensive shipping and great customer service. Their customer base stretches from St. John's, Newfoundland to Victoria, British Columbia and all points in between. They also ship internationally to such diverse places as Ireland, the United Arab Emirates and Australia Blair is very happy with the success he has seen to date, but feels that he is missing an opportunity to expand into Western Canada where the provincial economies are booming and he thinks consumers have more disposable income. Ideally, he would like to open his first store in the west in Calgary He believes his store and concept is viable in Calgary but he has a number of questions that must be answered before he invests his time and money in this endeavour. Obviously, he has a number of important decisions to make and he is not sure how to approach the Calgary market or where to find the right Information. Blair doesn't want to base his business decision only on intuition. He has learned that in the fiery food business, market research is critical and should be a key element in his expansion plan. A good friend, who lives in Calgary, suggested that you would be a good source to help him put together the first part of his Marketing Research Plan. Before he decides how to proceed, he would like to have more information on the following four different aspects: The demographic characteristics of potential customers The need for his business and products in Calgary Information about the competitors and information on how they operate. Selecting the best location for his first store in Calgary Mandate For the purpose of this case study, you will be acting as a Marketing Research Consultant. You will develop Question 24 (5 points) Listen You have decided that a survey would be the best tool to use to gather data. 1) Name the type (or method) of survey that you think would be the best to use in this situation. 2) Explain why this survey method would be a good fit with your research objectives. Be specific and include characteristics that would make it suitable for your research study. Once you have completed your Exploratory research you have decided to use a Quantitative approach. Define Quantitative research and, explain why a Quantitative approach as your research method would be an appropriate way to proceed to address your research objectives. Listen What type of exploratory research could you carry out first to learn more about the fiery food business opportunities in Calgary? Explain why you believe it would be effective (4 marks)