Please answer these three questions seperately in details refering to the Yesware case study

1. How would you describe the organizational culture Matthew Bellows has tried to encourage at Yesware from the company's inception? What values, norms, and behaviors detailed in the case lead you to describe it in this way?
2. How did issues surrounding building the sales team and promised features for South by South West potentially compromise the culture?
3. Do you think the issues in the case stem from a problem of culture, leadership, or basic skills, or another explanation? Do you feel that the underlying values and culture need to be revised and if so, how?