please answer this mc question

WHY MUST WE ASSESS OF THE "CURRENT SITUATION BEFORE STARTING THE MARKETING PLANNING PROCEDURE? Because we need to clearly research and understand the current position of our Brand vs competitors and consumers before we start planning for its future b. Because our competitors have done it before we have, when developing their own Marketing Planning procedure c. Because gut-planning the future of our Brand based on our very professional gut feelings is never good enough d. Because this is the procedure to follow blindly when Planning in Marketing WHY MUST WE ASSESS OF THE "CURRENT SITUATION BEFORE STARTING THE MARKETING PLANNING PROCEDURE? Because we need to clearly research and understand the current position of our Brand vs competitors and consumers before we start planning for its future b. Because our competitors have done it before we have, when developing their own Marketing Planning procedure c. Because gut-planning the future of our Brand based on our very professional gut feelings is never good enough d. Because this is the procedure to follow blindly when Planning in Marketing