Please answer this question.

Adata aggregatoris an organization involved in compiling information from detailed databases on individuals and selling that information to others.

Data aggregators like Acxiom and ChoicePoint obtain data from public and private sources and store and process it in sophisticated ways. When you use your grocery card your data is sold to a data aggregator. Visithttp://www.acxiom.com/. Navigate the site and think about the following questions

• Who are Acxiom'scurrent top customers? Explore the Products and Acxiom's lines of business. Name three products and services Acxiom provides?
• What kinds of data is Acxiom collecting to help their customers? Be specific.
• Explain howAxciom can actually predict future consumer behaviors. Provide a recent example.
• According to the Website, what are the major aspects ofAcxiom's privacy policy? Are you reassured by its policy? Why or why not.
• Check out the Acxiomvisual in this article called The Data Brokers(read the article and study the Acxiomgraphic in light green).

Answer these questions based on the above articles:

1. Compose in details in few paragraphs post that describes your understanding of Acxiom's data collection business. What have you learned aboutdata aggregatorsfrom your research, use the questions above as your guide?
2. How can the data collected be used as a benefit in our lives?
3. There are two new rules that are reshaping the field of data collection. Compare these two rules and describe how they differ.
   • European Union's General Data Protection Regulation
   • California's Consumer Privacy Act

Please number your answers. Add citations or links where necessary to support your findings.