Please answer this questions from the attachment. question 1 is obvious.

1. What product had the highest potential market share % in your Traditional segment and what was the percentage?

2. What was the customer survey score for this product? Was it also the highest customer survey score?

3. Look at the "product characteristic" factors that contributed to that customer survey score (e.g. Price, Age, Size, Performance, MTBF) ? What were the importance weights for those factors? In your opinion, did the product that obtained the highest market share achieve it because of one or more of these product characteristics? If so, which one(s) do you feel helped the most?

4. What other factors contributed to that customer survey score (e.g. Awareness, Accessibility)? In your opinion, did the product that obtained the highest market share achieve it because of one or more of these other factors? If so, which one(s) do you feel helped the most?

5. Why might the "actual" market share be different from the "potential" market share?

TRADITIONAL Yr Product 0 Able 0 Baker 0 Cake 0 Daze 0 Eat 0 Fast 1 Able 1 Baker 1 Cake 1 Daze 1 Eat 1 Fast 2 Able 2 Baker 2 Cake 2 Daze 2 Eat 2 Fast Data from pages 4, 10 and Segment Sheet of Courier MS% MSp% Sales Inventory Production Age 13.0% 13.0% 961,000 189,000 Err:509 13.0% 13.0% 961,000 189,000 Err:509 13.0% 13.0% 961,000 189,000 Err:509 13.0% 13.0% 961,000 189,000 Err:509 13.0% 13.0% 961,000 189,000 Err:509 13.0% 13.0% 961,000 189,000 Err:509 16.3% 16.30% 113,106 641,000 Err:509 16.7% 16.70% 113,106 641,000 Err:509 15.2% 15.20% 113,106 641,000 Err:509 13.2% 13.20% 113,106 641,000 Err:509 16.5% 16.50% 113,106 641,000 Err:509 15.8% 15.80% 113,106 641,000 Err:509 47% 3.1 3.1 3.1 3.1 3.1 3.1 2.44 2.45 2.39 2.33 2.44 2.46 9% 21% AgeIdeal MTBF MTBFIdeal Perf PerfIdeal 2.0 17500 16500 6 2.0 17500 16500 6 2.0 17500 16500 6 2.0 17500 16500 6 2.0 17500 16500 6 2.0 17500 16500 6 2.0 16500 17500 5.6 2.0 17000 17500 5.4 2.0 15000 17500 5.7 2.0 17800 17500 6.1 2.0 16500 17500 5.6 2.0 17500 17500 5.6 0.7 21% -0.7 23% $ (0.50) Size SizeIdeal Price PriceIdeal 5.5 14.8 15.0 $ 28.00 $ 25.00 5.5 14.8 15.0 $ 28.00 $ 25.00 5.5 14.8 15.0 $ 28.00 $ 25.00 5.5 14.8 15.0 $ 28.00 $ 25.00 5.5 14.8 15.0 $ 28.00 $ 25.00 5.5 14.8 15.0 $ 28.00 $ 25.00 6.2 14.5 14.3 $ 27.50 $ 24.50 6.2 14.5 14.3 $ 29.50 $ 24.50 6.2 14.3 14.3 $ 27.50 $ 24.50 6.2 14 14.3 $ 29.50 $ 24.50 6.2 14.5 14.3 $ 27.50 $ 24.50 6.2 14.5 14.3 $ 29.50 $ 24.50 6.9 13.6 $ 24.00 6.9 13.6 $ 24.00 6.9 13.6 $ 24.00 6.9 13.6 $ 24.00 6.9 13.6 $ 24.00 6.9 13.6 $ 24.00 PromoBudget Aware SalesBudget Access SurveyScore Material $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 58% $ 1,000,000 51% 32 $ 10.40 $ 1,300,000 67% $ 1,362,000 58% 33 $ 10.45 $ 1,100,000 61% $ 1,070,000 53% 32 $ 10.10 $ 1,100,000 61% $ 1,330,000 58% 34 $ 11.30 $ 1,050,000 60% $ 1,015,000 51% 33 $ 10.40 $ 1,100,000 61% $ 1,175,000 54% 31 $ 10.70 Labor InvHold $ 7.49 Err:508 $ 7.49 Err:508 $ 7.49 Err:508 $ 7.49 Err:508 $ 7.49 Err:508 $ 7.49 Err:508 $ 7.85 Err:508 $ 7.85 Err:508 $ 7.79 Err:508 $ 7.85 Err:508 $ 7.79 Err:508 $ 8.00 Err:508 Err:508 Err:508 Err:508 Err:508 Err:508 Err:508 ContMargin CMPct 2nd&OT% Auto Err:509 29.0% 0 Err:509 29.0% 0 Err:509 29.0% 0 Err:509 29.0% 0 Err:509 29.0% 0 Err:509 29.0% 0 Err:509 32.0% 0 Err:509 36.0% 0 Err:509 32.0% 0 Err:509 34.0% 0 Err:509 31.0% 0 Err:509 35.0% 4 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 4.0 4.0 4.0 4.0 4.0 4.0 6.0 5.0 5.0 5.0 5.0 4.0 Capacity Util 1,800,000 Err:509 1,800,000 Err:509 1,800,000 Err:509 1,800,000 Err:509 1,800,000 Err:509 1,800,000 Err:509 1,800,000 Err:509 1,600,000 Err:509 1,400,000 Err:509 1,400,000 Err:509 1,400,000 Err:509 1,200,000 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 HIGH END Yr Product 0 Adam 0 Bid 0 Cid 0 Dixie 0 Echo 0 Fist 1 Adam 1 Bid 1 Cid 1 Dixie 1 Echo 1 Fist 2 Adam 2 Bid 2 Cid 2 Dixie 2 Echo 2 Fist Data from pages 4, 10 and Segment Sheet of Courier 47% MS% MSp% Sales Inventory Production Age AgeIdeal 14.3% 14.3% 366,000 40,000 Err:509 1.7 0.0 14.3% 14.3% 366,000 40,000 Err:509 1.7 0.0 14.3% 14.3% 366,000 40,000 Err:509 1.7 0.0 14.3% 14.3% 366,000 40,000 Err:509 1.7 0.0 14.3% 14.3% 366,000 40,000 Err:509 1.7 0.0 14.3% 14.3% 366,000 40,000 Err:509 1.7 0.0 9% MTBF MTBFIdeal Perf 23000 22500 23000 22500 23000 22500 23000 22500 23000 22500 23000 22500 0% 0 0% 0 0% $ (0.50) PerfIdeal Size SizeIdeal Price PriceIdeal 8 5.5 14.8 15.0 $ 28.00 $ 25.00 8 5.5 14.8 15.0 $ 28.00 $ 25.00 8 5.5 14.8 15.0 $ 28.00 $ 25.00 8 5.5 14.8 15.0 $ 28.00 $ 25.00 8 5.5 14.8 15.0 $ 28.00 $ 25.00 8 5.5 14.8 15.0 $ 28.00 $ 25.00 5.5 15 $ 24.50 5.5 15 $ 24.50 5.5 15 $ 24.50 5.5 15 $ 24.50 5.5 15 $ 24.50 5.5 15 $ 24.50 5.5 15 $ 24.00 5.5 15 $ 24.00 5.5 15 $ 24.00 5.5 15 $ 24.00 5.5 15 $ 24.00 5.5 15 $ 24.00 PromoBudget Aware SalesBudget Access SurveyScore Material $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 $ 1,000,000 55% $ 1,000,000 54% 18 $ 11.59 Labor InvHold $ 7.49 Err:508 $ 7.49 Err:508 $ 7.49 Err:508 $ 7.49 Err:508 $ 7.49 Err:508 $ 7.49 Err:508 Err:508 Err:508 Err:508 Err:508 Err:508 Err:508 Err:508 Err:508 Err:508 Err:508 Err:508 Err:508 ContMargin CMPct 2nd&OT% Auto Err:509 29.0% 0 Err:509 29.0% 0 Err:509 29.0% 0 Err:509 29.0% 0 Err:509 29.0% 0 Err:509 29.0% 0 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 4.0 4.0 4.0 4.0 4.0 4.0 Capacity 1,800,000 1,800,000 1,800,000 1,800,000 1,800,000 1,800,000 Util Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509 Err:509