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True/ False Questions 1. Branded content is when a brand is mentioned on a social media site or within a video game. A) True B) False 2. Publicity consists of public interest programs that deal with governments. A) True B) False 3. Content analysis refers to knowing how much exposure was actually received as a result of public relations activities. A) True B) False 4. The PR arsenal includes web sites, infomercials and rich media. A) True B) False 5. Loyalty programs are not popular with customers. A) True B) False