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Leyi Strauss & Co partnered with several organizations to develop assessments for the life cycle impact of their jeans. As a result the company has been able to determine ways to use up to 96 percent less water to make theirjeans without compromising the quality a process called water less. additionally the company has invested in designing products made from 1130 percent recyclable materials. Do you think Leyi Strauss is attempting to remain relevant to the next generation of consumers with its move to use less water? Why or why not