Please answers the questions.

5. Review the Factors Affecting Consumer's Search Process. Assume you are about to purchase your first new car. Given your current circumstances, which of the five types of risk is most critical to consider for this purchase? (Highlight one answer) a. Performance risk b. Financial risk c. Social risk d. Physiological/safety risk e. Psychological risk Explain your answer using course concepts: 6. Consider the product purchase scenario from the previous question. Which of the factors influencing the consumer decision process would be most likely to influence your purchase decision? (Highlight one answer) a. Psychological factors b. Social factors c. Situational factors d. Marketing mix